Perhaps the thing that makes us human are the stories that each of us has inside. We are all storytellers from the very earliest days of our lives. In essence, that’s what a journey map is for. It tells a visual story of how a user interacts with your brand. …

Ever wondered what being creative actually is? Often people equate “creative” with “artistic” Well… No! It’s not a fixed trait, nobody is born with creative genes. Being the person who never used scale in college days I would rather prefer rough diagrams *too lazy to draw…* I used to think…

Like maybe many of us I have a love-hate relationship with innovation in technology in design. On one hand, I’m very enthusiastic and excited about all the great developments going on but on the other hand, I see a great disruption taking place and I am very concerned about it…

A walkthrough of my findings on Good and bad design Ever noticed why the fork or spoon is built straight? Well, obviously it cannot have chains to hold, wouldn’t serve the purpose right? Design has been there for ages! Can you imagine it has always been a part of our…